Found this in an old file. It's from 1979 (one firm of Sander, Shipman, and Brannick), but still relevant I'd say. It's a scorecard to help decide whether to keep clients or cut them loose. Points are assigned for each positive/negative characteristic in various categories.
CLIENT EVALUATION (circle one number in each category)
CLIENT'S INFORMATION:
(2) - Hopeless or always late
2 - Scattered but workable
4 - Client needs training
6 - Good
8 - Excellent
CLIENT'S POTENTIAL:
(5) - Terminating
(2) - Decreasing
2 - Level
8 - Growing
15 - Unlimited potential
CLIENT'S ATTITUDE TOWARD IRS:
1 - Neurotic
2 - Hostile
5 - Apathetic
8 - Wants things right
CLIENT NEEDS:
2 - Bookkeeping
5 - Unaudited reports
10 - Certified reports
12 - Special services - estate, systems
15 - "Big League" - unlimited future
COLLECTION OF FEES:
(5) - May never receive
(2) - Always 90 days late
5 - Pays within 45 days
10 - Pays on receipt of bill
FEE STRUCTURE:
(5) - Always complains -- too high
(2) - Requires time and bill itemized
5 - Usually accepts amount of bill
10 - Wants service and will pay for it
15 - Thinks we're the greatest - pays premium
CLIENTS BEATS DRUM FOR US:
(2) - Never
1 - Would if could
2 - Not recently
5 - At times
10 - Every opportunity
CLIENT WANTS:
1 - Minimum service (low fee)
2 - Security from IRS
3 - Counseling
4 - Timely service
5 - Direction and tax planning
CLIENT'S SELF-INDULGENCE:
1 - Spendthrift with self and family
2 - Cheap
3 - Frugal and economical
4 - Liberal
5 - Controlled first class
CLIENT'S ATTITUDE TOWARD OUR STAFF:
1 - Hostile
2 - Lukewarm
3 - Client wants a friend
4 - Client is poite and businesslike
LIABILITY EXPOSURE:
(20) - Good chance of loss
(5) - Possible
2 - Not likely
5 - Almost impossible
Add figures (subtract numbers in parentheses).
Total Points _____________
Scoring: Maximum = 100 points / Minimum = minus 33 points.
.
Below 30 points -- Drop client
30 to 50 points -- Evaluate in 90 days (on trial)
51 to 70 points -- Make an attempt to upgrade client
Above 70 points -- Retain client
CLIENT EVALUATION (circle one number in each category)
CLIENT'S INFORMATION:
(2) - Hopeless or always late
2 - Scattered but workable
4 - Client needs training
6 - Good
8 - Excellent
CLIENT'S POTENTIAL:
(5) - Terminating
(2) - Decreasing
2 - Level
8 - Growing
15 - Unlimited potential
CLIENT'S ATTITUDE TOWARD IRS:
1 - Neurotic
2 - Hostile
5 - Apathetic
8 - Wants things right
CLIENT NEEDS:
2 - Bookkeeping
5 - Unaudited reports
10 - Certified reports
12 - Special services - estate, systems
15 - "Big League" - unlimited future
COLLECTION OF FEES:
(5) - May never receive
(2) - Always 90 days late
5 - Pays within 45 days
10 - Pays on receipt of bill
FEE STRUCTURE:
(5) - Always complains -- too high
(2) - Requires time and bill itemized
5 - Usually accepts amount of bill
10 - Wants service and will pay for it
15 - Thinks we're the greatest - pays premium
CLIENTS BEATS DRUM FOR US:
(2) - Never
1 - Would if could
2 - Not recently
5 - At times
10 - Every opportunity
CLIENT WANTS:
1 - Minimum service (low fee)
2 - Security from IRS
3 - Counseling
4 - Timely service
5 - Direction and tax planning
CLIENT'S SELF-INDULGENCE:
1 - Spendthrift with self and family
2 - Cheap
3 - Frugal and economical
4 - Liberal
5 - Controlled first class
CLIENT'S ATTITUDE TOWARD OUR STAFF:
1 - Hostile
2 - Lukewarm
3 - Client wants a friend
4 - Client is poite and businesslike
LIABILITY EXPOSURE:
(20) - Good chance of loss
(5) - Possible
2 - Not likely
5 - Almost impossible
Add figures (subtract numbers in parentheses).
Total Points _____________
Scoring: Maximum = 100 points / Minimum = minus 33 points.
.
Below 30 points -- Drop client
30 to 50 points -- Evaluate in 90 days (on trial)
51 to 70 points -- Make an attempt to upgrade client
Above 70 points -- Retain client
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