Service vs Price
I'm considered a "newbee" here, and respect the posts of all the members of this board. However, after 30 years of running a successful sales business, possibly I can chime in some thoughts.
When I started business there was no internet, no big box stores, no mass discount warehouses. I sold a high quality product for extremely high prices. I provided the best service I could, and did well until the internet came along. It taught me a good lesson - the small business can not be successful trying to compete on price. I had to take additional training and offer more than the big suppliers could. I never cut prices but I always offered a better service. On items I couldn't compete on price, I told the customer up front. I offered training and advance service the big guys couldn't. I retired doing three times the volume I did when I started.
I now work for a large income tax and financial practice. Long ago they realized they couldn't charge $150 and hour for doing payroll. They advise most of their clients to use a professional payroll service, and bring the problems to us. They changed their focus to high end tax advice and planning. They do lots of education for both the staff and the client. It's a year around operation, which now receives less than 50% of it's annual revenue from tax preparation.
My point is - sometimes you just need to rethink the wheel to keep it rolling.
Mike
I'm considered a "newbee" here, and respect the posts of all the members of this board. However, after 30 years of running a successful sales business, possibly I can chime in some thoughts.
When I started business there was no internet, no big box stores, no mass discount warehouses. I sold a high quality product for extremely high prices. I provided the best service I could, and did well until the internet came along. It taught me a good lesson - the small business can not be successful trying to compete on price. I had to take additional training and offer more than the big suppliers could. I never cut prices but I always offered a better service. On items I couldn't compete on price, I told the customer up front. I offered training and advance service the big guys couldn't. I retired doing three times the volume I did when I started.
I now work for a large income tax and financial practice. Long ago they realized they couldn't charge $150 and hour for doing payroll. They advise most of their clients to use a professional payroll service, and bring the problems to us. They changed their focus to high end tax advice and planning. They do lots of education for both the staff and the client. It's a year around operation, which now receives less than 50% of it's annual revenue from tax preparation.
My point is - sometimes you just need to rethink the wheel to keep it rolling.
Mike
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