NT -"Treat Different Customers Differently"

[JohnH]

A thought for the day about "loyalty", and an interesting discussion that bears directly on basic business management. I labeled it "NT", but it really is all about how we choose to run our practices.

http://sethgodin.typepad.com/

If you've never heard of Seth Godin, I'll just say he's an interesting guy. If you already know who he is, then you'll know why I posted this link. I look forward to his blogs every day - he makes you think.

[luke]

Thanks John

Very interesting - dont we all wish we had more loyal customers.....

[JohnH]

Another good one by Seth today on the subject of "Loyalty".
It's about the "Shape of Your Funnel" when evaluating how to develop & keep loyal customers.

http://sethgodin.typepad.com/