I rent out office space and occasionally get a landlord's inside look at tenants' businesses. Three weeks ago "Alice" called about a vacancy -- said she was "going in business." Now, I know Alice -- no scholar, it's a safe bet she's never balanced her checkbook. Hubby, a well-paid tradesman, is bankrolling this "Sharper Image"-style womens' clothing shop. Her investment (and I use that term very loosely) will immediately become a serious financial drain/strain. They paid me rent & deposit, turned on utilities, got a phone; even framed their city permit. They're now officially in business and out $1,500.
The thing is, it's hopeless. This Podunk Junction already has one well-established ladies' clothier (in a typical small town, there's no room for two) catering to the few well-to-do. The last competitor closed in 1980 and whittled on a $25K bank note for the next five years.They've got three months, six at best, 'til reality dawns. Over the years I've seen so many small shops like this go belly up that I just want to grab her by her upscale lapels and scream "Look, you dope; don't do this! You're gonna be out thousands for nothing." But...she hasn't asked, and doesn't feel the need, for advice.
UPS brings pricey garb daily and Alice is gearing up for the "rush." While she can't carry Penney's, Dillard's, Goldsmith's huge selections, she nevertheless feels the public will recognize "good taste." My take is; today (after the stock market crash), if you're not in food, beer, death, law, or taxes you're in trouble. Alice is fantasizing that people cutting back on food and drugs will cough up $150 for a spiffy dress and $35 for a belt to match. Also, the newly remodeled unit's colors "need tweaking" and, let's see, what else? Oh yeah, she (a later riser) will open at 11 A.M. ("A person who's now their own boss can cut herself some slack"). Other notes: she hasn't mentioned sales tax and I'm not sure she's aware it exists, so I'm not touching that -- anyway I'm thinking sales may be absolute zero anyway and no tax due (everything will eventually go to a flea market for $1 to $5).
The American dream to "own my own business" never dies (thankfully), but it's just so much harder than it once was. Main Street micro-shops flourished until Sam Walton started selling merchandise (sixties wasn't it?) cheaper than they could buy it. Good thing we're in a service business (although Turbo Tax is hot on our heels).
The thing is, it's hopeless. This Podunk Junction already has one well-established ladies' clothier (in a typical small town, there's no room for two) catering to the few well-to-do. The last competitor closed in 1980 and whittled on a $25K bank note for the next five years.They've got three months, six at best, 'til reality dawns. Over the years I've seen so many small shops like this go belly up that I just want to grab her by her upscale lapels and scream "Look, you dope; don't do this! You're gonna be out thousands for nothing." But...she hasn't asked, and doesn't feel the need, for advice.
UPS brings pricey garb daily and Alice is gearing up for the "rush." While she can't carry Penney's, Dillard's, Goldsmith's huge selections, she nevertheless feels the public will recognize "good taste." My take is; today (after the stock market crash), if you're not in food, beer, death, law, or taxes you're in trouble. Alice is fantasizing that people cutting back on food and drugs will cough up $150 for a spiffy dress and $35 for a belt to match. Also, the newly remodeled unit's colors "need tweaking" and, let's see, what else? Oh yeah, she (a later riser) will open at 11 A.M. ("A person who's now their own boss can cut herself some slack"). Other notes: she hasn't mentioned sales tax and I'm not sure she's aware it exists, so I'm not touching that -- anyway I'm thinking sales may be absolute zero anyway and no tax due (everything will eventually go to a flea market for $1 to $5).
The American dream to "own my own business" never dies (thankfully), but it's just so much harder than it once was. Main Street micro-shops flourished until Sam Walton started selling merchandise (sixties wasn't it?) cheaper than they could buy it. Good thing we're in a service business (although Turbo Tax is hot on our heels).
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